Increasing Customer Loyalty via Mobile Customer Relationship Management Rutilius Taurus Aemilianus Vor allem komplexe interdisziplinäre Probleme

Vor allem komplexe interdisziplinäre Probleme lassen sich mit Hilfe von Projektmanagement besser bewältigen

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Increasing Customer Loyalty via Mobile Customer Relationship Management Rutilius Taurus Aemilianus Vor allem komplexe interdisziplinäre ProblemeInhaltsangabe: Abstract: The main objective of this research was to find out and demonstrate how companies can manage to maintain and increase their customer? s loyalty with the help of Customer Relationship Management in today? s wireless world. Due to the growing convergence of the Internet and the mobile phone, competition between companies is considerably increasing. In order to further keep their stake in the market, companies are forced to